How will you spread your Wonderkind?

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Well Kept

Emilie + Natalie, Keep Well Kept, Founders

Vancouver, BC

While adjusting the products they used and consumed to align with their values, long-time friends Emilie and Natalie were on a quest to find simple daily products with natural ingredients and appealing aesthetics.  When it came to plastic disposable razors, they could not find an alternative, leading them on a path of research and product testing. Now the Founders of Well Kept, together Emilie and Natalie have not only opened up a “body hair” conversation, they have created a more sustainable alternative for women’s shaving. Well Kept provides a solid brass safety razor, with a single blade and line of nourishing shave and bath products.

What is the best part of what you do and why?

The best part of what we do is knowing that our products contribute to decreasing the amount of single use plastic in the world. Feeling so strongly about our company values makes work extra fulfilling.

The best part of what we do is knowing that our products contribute to decreasing the amount of single use plastic in the world.

Emilie + Natalie, Keep Well Kept, Founders

Vancouver, BC

What is the biggest challenge you have faced as an entrepreneur?

I would say work/life balance. I know it is cliché, but as an entrepreneur you quickly learn that your company doesn’t work unless you do so taking time off for yourself can be challenging. TODO lists seem to be never-ending so telling yourself you’ll take a break when you get everything done never happens. There’s quite an art to learning to let go. I don’t think we’ve mastered it yet.

Why is community important to you?

In our case community is tightly linked to why we’re doing this. Our global community is suffering because of the culture we’ve built around single use plastics so engaging them to take action and make positive change is everything to us. Every little bit helps!

keepwellkept.com