This Is J
Jaimie H., This Is J, Founder + Creative Director
Toronto, ON
Almost two decades ago, Jaimie designed herself a headband to keep hair off her face in class. The design caught a store owners’ eye, which lead to an order and the idea for This is J was born. As the Founder + Creative Director of This is J, Jaimie has created brand that offers a collection of comfortable and stylish fashion accessories, where functionality is a key element.
Made in Canada with sustainable bamboo fabrics, designs are made with unique and vibrant prints inspired by everyday experiences and interactions. This is J has been featured in media such as House & Home and Canadian Living.
Where did the inspiration for your business stem from?
The inspiration for my business came from necessity. The first product I ever made was a headband 18 years ago to keep my hair out of my face while studying for an exam. A store owner stopped me and asked me where my headband was from and I told her I made it. She placed an order and the idea for my business was born. Functionality remains a key element to all This Is J products.
The best part of what I do is being able to bring an idea to fruition.
Jaimie H., This Is J, Founder + Creative Director
Toronto, ON
What is the best part of what you do and why?
The best part of what I do is being able to bring an idea to fruition.
What did you wonder about growing up?
Growing up I wondered how things were made. I love seeing the entire manufacturing process and even coming up with new products than can be executed using old machinery.