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The Sleep Shirt

Alexandra S-I., The Sleep Shirt, Founder

Vancouver, BC

The Sleep Shirt, founded by Alexandra, is designed and made for women who don’t want to sacrifice style for comfort. The Sleep Shirt is a Canadian company that makes good-looking, comfortable sleepwear that’s produced locally and ethically. Best known for their classic, contemporary nightwear made from high quality cottons and linens.

The Sleep Shirt also supports local and charitable partners by donating a portion of their proceeds to Howe Sound Women’s Centre Society in British Columbia and Médecins Sans Frontières, also known in English as Doctors Without Borders. Alexandra shares her time between Canada and Sweden.

Where did the inspiration for your business stem from?

I found a 19th century men’s chemise in Spitalfields market and it inspired me to start The Sleep Shirt. My first company was a lingerie collection and it was always a challenge dealing with all of the bra sizes – I was really happy to design a product that was only one size!

What is the best part of what you do and why?

The best part of The Sleep Shirt is knowing that we are making a good quality product that people love. It feels so good to hear from customers and friends about how much they love the product, and I’m proud to design clothing that is ethically made and size-inclusive.

It feels so good to hear from customers and friends about how much they love the product, and I’m proud to design clothing that is ethically made and size-inclusive.

Alexandra S-I., The Sleep Shirt, Founder

Vancouver, BC

What is your favourite component to your workspace and why?

The fact that I can work almost anywhere. Our studio is in Vancouver but I am based in Sweden so I am back and forth between the two. Plus, I can work when I am travelling. Thanks to high-speed broadband I can also work at my husband’s country house in the Swedish forest. It does make work/life separation more tricky but I love the flexibility.

What advice would you give to aspiring entrepreneurs?

Make sure you have the resources in place to support both yourself and the business in the start-up phase (which can sometimes last many years!) That includes money, time, and the support of people who can help you.

www.thesleepshirt.com