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The Roam Series

Cassandra R., the roam series, Founder + Designer

Toronto, ON

Starting a line of her own was always a dream for Cassandra. With travels to Australia and a Fashion Degree from Ryerson University, her unwavering love to create has taken her on many adventures. Inspired to turn this dream into reality, Cassandra is now the Founder + Designer of the roam series.

Located in Toronto, ON the roam series creates home goods and accessories that are all handmade. Cassandra’s creative talents are evident throughout her work as she combines bold colours, fun prints and traditional techniques with a modern twist. These unique pieces come to life using a variety of techniques such as; hand dying, improv patchwork, quilting and applique.

Where did the inspiration for your business stem from?

While studying in Brisbane, Australia I got endlessly inspired by the colourful landscape before me. The conceptual fashion and textiles program there gave me the freedom to explore and meld my technical background with my love for textiles and surface design. the roam series ended up as a diary of my travels and adventures in textile form – it just went from there!

Find what you’re good at, what makes you unique and different and hone in on that.

Cassandra R., the roam series, Founder + Designer

Toronto, ON

What is your favourite component to your workspace and why?

My favourite component to my workplace is the fact that I am lucky enough to have a dedicated studio space for the roam series! I have a home studio which is my chaotic creative sanctuary. It’s where I do everything – from computer work to packing orders, designing and production and more.

What advice would you give to aspiring entrepreneurs?

Trust your voice! It’s so easy to get swept up into what other entrepreneurs and businesses are doing, especially as a small business and in the age of social media. Find what you’re good at, what makes you unique and different and hone in on that. Trust what you do, trust your gut, and trust your individual voice as an entrepreneur.

www.theroamseries.com