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SHENATIVE

Devon F., SheNative, Founder + Chief Changemaker

Saskatoon, SK

SheNative Founder + Chief Changemaker Devon F. started SheNative because of a passion for fashion and ambition. SheNative creates inspiring quality leather handbags and apparel that shares Indigenous teachings embedded with positive values passed down through ancestors. SheNative’s committed to; employing Indigenous women in design and manufacturing, involving Indigenous communities and customers in the design process and sharing the experiences and perspectives from Indigenous female changemakers. SheNatives gives 15% of profits to causes that are working to positively impact the lives of Indigenous women.

Where did the inspiration for your business stem from?

SheNative was inspired in 2011 after attending a conference and hearing from another inspiring Indigenous entrepreneur who had started a successful business. I thought in that moment, “I am going to start a fashion brand that empowers Indigenous women like me.” Fast forward from that moment, I started the process, joined business planning competitions, attended entrepreneurial networking events and workshop and started building a business plan. It wasn’t until 2014 that I finally registered the business, crowdfunded design fund and got my first business loan to start. We officially launched in 2015 and the rest is history.

What is your favourite component to your workspace and why?

Our Flagship store now houses our “think tank,” our “creation station,” as well as our retail space, administration and our e-commerce mail out/packing room. My favorite part of our current space is that our whole team can work, and dream and create together from one location. They say there is strength in numbers, and there is also beauty and knowledge to be shared when creating as a team.

They say there is strength in numbers, and there is also beauty and knowledge to be shared when creating as a team.

Devon F., SheNative, Founder + Chief Changemaker

Saskatoon, SK

What advice would you give to aspiring entrepreneurs?

“START NOW” if you wait until you are totally ready you will never get going. There are so many details to starting a business that every step leads you to the next and then next and so on and so forth, you WILL learn as you go. Rely on your intuition to guide you, try your best to connect with a mentor in a similar industry if you can. Make sure you stick with the “why” of what you are doing/selling. Sticking to your authentic-self and true mission is an important element to keep you moving forward to your personal entrepreneurial goals.

Shenative.com