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Serica Home

Tammy F., Serica Home, Owner + Founder

Toronto, ON

At the core of Serica Home is a dedication to rest and wellness, to rejuvenate and restore. Natural textiles such as silk, bamboo and cotton are carefully chosen to be suited for skin sensitivities, allergies, or effects of cancer treatments. Tammy, Serica Home, Owner + Founder’s passion is to create products that combine beauty, comfort, practicality, quality and value. Drawing inspiration from the stories clients share, Serica Home works hard to develop products with clients’ rest in mind.

Where did the inspiration for your business stem from?

Inspiration for Serica Home was planted over 12 years ago while I was undergoing chemotherapy treatment and realized then how important good rest and sleep was to recovery and wellness. A few years later seeing the difference that better sleep had on another family member during a lengthy recovery from health problems, I knew I wanted to focus on products that would improve rest and sleep.

What is the best part of what you do and why?

I love meeting and speaking with people who use my products and it’s so rewarding when I hear how my products made a difference and improved someone’s quality of life. Listening to the interesting stories and feedback inspires me to create even better products.

Over 12 years ago while I was undergoing chemotherapy treatment and realized then how important good rest and sleep was to recovery and wellness.

Tammy F., Serica Home, Owner + Founder

Toronto, ON

Sericahome.com

What advice would you give to aspiring entrepreneurs?

It’s not easy to let go of comfortable ways and step out of your comfort zone. Choosing to leave the corporate safety net was one of the biggest barriers to my decision to become an entrepreneur and business owner.Early stages are difficult, self-doubt is always there and small failures are a given; but focusing on small victories and working towards larger victories helps you realize how much can be accomplished. Confidence comes from pushing yourself to expand and learn how to always improve. Fail small and often, do better and celebrate those victories!

Why is community important to you?

We are all members of a community, whether the community is the planet or the local neighbourhood. What we do in the community matters and as I watch my children engage in the world, I see how important supportive communities are for fostering healthy self-esteem, preventing loneliness and accomplishing more. Strong communities begin when members care.

sericahome.com