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Jen S., Founder + Maker,

Jen S., Founder + Maker, Naturally Sassy

Markham, ON

In 2016, Jen S., Founder + Maker, Naturally Sassy embarked on a journey to bring out the true potential of candles. Naturally Sassy believes candles should be part of everyone’s life just like how every kitchen as pots, every room needs a candle. All candles are hand poured, using ingredients made from sustainable materials, from eco-soy, to sustainable concrete and phthalate and sulfate free fragrances.

 

Where did the inspiration for your business stem from?

My candle making businesses stemmed for my love of burning candles. When I found out regular paraffin candles were petroleum based, I switched and bought soy candles. I then found out soy candles were very expensive and a luxury item. Buying candles all the time and looking at my credit card statement took me on a path to start making my own. From here I realized eco/soy candles should not be a luxury and anyone who wants to burn soy candles should be able to afford them. Using only the highest quality ingredients I was able to craft my candles at affordable prices with fragrances that evoke special moments.

Using only the highest quality ingredients I was able to craft my candles at affordable prices with fragrances that evoke special moments.

Jen S., Founder + Maker, Naturally Sassy

Markham, ON

What is the biggest challenge you have faced as an entrepreneur?

My biggest obstacle is breaking into the market and having people understand why you do pay more for soy candles compared to candles that are usually bought.

What was the most memorable gift you ever received?

My most memorable gift I got was a T-shirt from my now fiancé, that said Jen’s Unicorn Sanctuary. As I told him all the time I would open up a unicorn sanctuary.