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LAFIA

Ruth S., LAFIA, Co-Owner & Designer +

Stefanie H., LAFIA, Co-Owner & Designer

Toronto, ON

Founded by Designers, Stefanie and Ruth. LAFIA is a fashion forward Canadian jewelry brand, designed and manufactured in Toronto, ON. Each piece is handcrafted in 14k gold using the finest materials and state of the art technology. The pairing of Stefanie’s background in interior design, Ruth’s background in finance along with their creative talents LAFIA has become golden combination.

Where did the inspiration for our business stem from?

Stefanie and I became business partners, as friends for nearly a decade and with children in their early teens, we were looking for a work opportunity that still allowed us flexibility to be present for our families. We also wanted to explore a business that our daughters could watch us develop and see our growth as mom’s to women entrepreneurs. Stefanie and I share a love for fashion and design and have an eye for emerging trends. We started Lafia, with our love for fashion and jewelry, and a shared love with our daughters of everything that sparkles.

What is the best part of what you do?

For us the best part of what we do is seeing women wearing our pieces with love. Of course we love the process of designing a piece, selecting stones and seeing a beautiful finished product. But it truly is a wonderful feeling to see clients wearing our pieces with as much love as we put into making it for them.

We started Lafia, with our love for fashion and jewellery, and a shared love with our daughters of everything that sparkles.

Ruth S., LAFIA, Co-Owner & Designer +

Stefanie H., LAFIA, Co-Owner & Designer

What advice would you give to aspiring entrepreneurs?

Know that success does not come over night for most businesses. It is a beautiful journey, not without its deviations, and bumps in the road. Be persistent. Believing in yourself will guide you through the journey. Be sure to take time to evaluate your business, make a six-month business plan and a one-year business plan and take time to assess those plans every few months. Don’t be afraid to change your path as you go. While it takes courage, it is also a reflection of growth and awareness of your business.

Why is community important to you?

Community is such a powerful source for any person, any business. Your community can be your biggest cheerleaders, your greatest ambassadors and will always be an invaluable support system. We have established a beautiful community of women and entrepreneurs who surround us. We love it when someone can reach out to us and wants to collaborate or introduce us to other brands to collaborate with and make connections; it is powerful to see the way we can all support each other and help each other grow; much like being a part of Wonderkind and their support of Women Who Wonder.

In your opinion, where is the best place to visit in your city?

Toronto’s waterfront is beautiful with so many destinations to explore along its shoreline.

lafiajewellery.com