How will you spread your Wonderkind?

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Joanna L., Designer & Maker 

Joanna L., Designer & Maker 
Vancouver, BC

Joanna Lovett Sterling Inc is  the dream business that became true for Joanna. She remembers always  having   a magnetic attraction to things handmade and wanted to be one of the makers. 

While pursuing a business career in market research she made building her skills in the art of jewellery a priority. By the time she was ready to launch her own line in 2000 Joanna had over 10 years of working under European jewellers doing the “grunt work” of repair, stone cutting and custom work and  was ready to bring her own unique designs to market.

Joanna’s work is created in her Vancouver studio and her work has been sold in over 200 galleries throughout the USA and Canada.

What is the best part of what you do and why?

A best  part of what I do is hearing back that what I make has become a part of someone’s personal statement, part of who they are. Hearing that inspires my designs to ensure they remain timely and relevant.

What advice would you give to aspiring entrepreneurs?

My advice to entrepreneurs who  also want to be makers is to develop a craftsman level of bench skills and design that allows  your mind to be free to experiment and make whatever your imagination can come up with. I also find that surrounding oneself with amazing things handmade is so inspiring. For me holding a perfectly balanced yet totally unique mug or a seeing a painting that catches the light in a certain way can be the motivation to refine your own designs to be the best they can be.

In your opinion, where is the best place to visit in your city?

Anywhere that you can experience the ocean is what I think is the best part of living in the Vancouver area.
There is such a variety of options from long sandy walks to scrambling among the old growth trees, and my personal favourite is sunset picnics, beats being inside most any time of the year.