Melodie R., Elate Cosmetics, Founder + CEO
After two decades in the beauty business Melodie, Elate Cosmetics, Founder + CEO decided it was time to share her knowledge and experience to help others. Melodie created Elate Cosmetics with the mandate; beauty products that don’t compromise the health of any person, animal, or the planet. Launching in 2014 with company values to include; safe effective beauty products, using cruelty-free ingredients, ethical marketing and sustainable practices. Elate Cosmetics signature compacts and palettes are made of sustainably sourced bamboo and when ready to dispose, remove mirror/magnets, crush the bamboo and compost. Located in Victoria, BC the company leads programs to create community engagement opportunities for their team members that are meaningful and help those in need.
Where did the inspiration from the business stem from?
Twenty years in the beauty business teaches you a thing or two about the kind of impact it has on the planet. As an artist and international educator, I had experienced big cosmetics companies not only negatively affecting the environment, but also testing on animals and taking advantage of people’s insecurities. Recognizing the need for a solution, I came up with the mandate for my own company: beauty products that don’t compromise the health of any person, animal, or the planet. From this seed of self-love and conscious beauty, Elate Cosmetics was born. Since 2014, we have been in the business of creating sustainable products that encourage self-love and empower people to make healthy choices when it comes to their beauty rituals.
We all have the power to do something and every contribution, no matter the size or scale, counts.
Melodie R., Elate Cosmetics, Founder + CEO
Why is community important to you?
At Elate, community is everything to us. We realize just how lucky we are to do what we do, and we are forever grateful to those who choose to incorporate our products into their own rituals. With that spirit of community and inclusion in mind, we aim to share that feeling whenever possible. We commit up to 2% of sales to charitable causes each year. These donations will aim to; support the arts, education and community events, alleviate people in need, serve diverse community by giving initiative to every Elate team member in the selection of our beneficiaries. In the past, we have donated to various charities which include: Our Place Society, United Way, CIBC Run for the Cure, Royal LePage Shelter Foundation, Music Heals, David Sheldrick, Wildlife Trust, and Victoria Women’s Transition House.
Our team members are encouraged to present charities and causes that align with our values to be considered for future donations. We encourage our team members to volunteer their time, and offer each person paid time off to participate in events that they feel will benefit our community. They can volunteer through programs organized internally or externally.The intention of this program is to create community engagement opportunities for our team members that are meaningful, purposeful and help those in need. At the same time, we recognize that participating in these activities will also enrich and inspire the lives of our team. ‘Community’ is not defined as just local community but may encompass a global perspective.
What are your goals for the next 5 years?
We believe that each individual effort can create a global impact and encourage small shifts in habit and mindset that everyone can make. Through these changes, we can start to affect greater change. We all have the power to do something and every contribution, no matter the size or scale, counts. Our current packaging is approximately 75% waste-free. Through regular source reduction, we are striving towards the last 25%. In 2019, we reduced the plastic content of our foundation packaging by 30% and eliminated plastic packaging in our concealer range. Our next project will focus on the items that are not yet refillable.
We are taking on the federal regulations to change the number of harmful chemicals banned in Canada. There are currently 500 banned, compared to 1,370 in the EU. We hope to bring Canada up to the same standard, as well as enforce the accountability standards that are set in place, but so rarely followed.