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Coal And Canary

Amanda B., Coal and Canary, Co-Founder

Winnipeg, MB

Founded by Amanda and her best friend Tom, Coal and Canary candles are made with only with the highest quality soy, vegetable wax blend and true to scent fragrance oils. Based in Winnipeg, Manitoba, Coal and Canary candles are hand-poured in small batches. In 2019 Coal and Canary received Trade Category Winner, Spirit of Winnipeg award from The Winnipeg Chamber of Commerce.

Where did the inspiration for your business stem from?

It’s such a funny story, I was a full-time graphic designer working for a national fashion retail company at the time Coal and Canary started. I loved my job and wasn’t looking to become an entrepreneur. My best friend Tom was finishing up his last year of nursing school and got into candle making as a creative hobby. We were both looking for an excuse to hang out more often and decided to make candles together once a week in my kitchen. Tom had the know-how of how to create a beautiful product and I created the branding, packaging and web design.

Although it was a hobby and not meant to become a business, we still took it seriously and did research in the candle industry to see what was and was not being done both locally and nationally. We found a niche demographic of female’s aged 25-35 that weren’t being targeted at the time. We decided to create our product for her. We started posting on Instagram and 3 months later, got into the Grammy and Oscar gift bags! Once that happened, we discovered our little candle-making hobby was more of a business!

We decided to create our product for her. We started posting on Instagram and 3 months later, got into the Grammy and Oscar gift bags! Once that happened, we discovered our little candle-making hobby was more of a business!

Amanda B., Coal and Canary, Co-Founder

Winnipeg MB

What is the best part of what you do and why?

The best part of what I do is being able to do something I love with my best friend. Together we create a product that brings joy to so many people. Seeing how happy people get when they purchase or receive one of our candles makes the sacrifices challenges we face worth it at the end of the day!

What advice would you give your younger self?

It’s not your aptitude, but your attitude that will determine your altitude.

www.coalandcanary.com