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Belinda L., Designer + Letterpress Printer

Belinda L., Belinda Love Lee Paperie, Designer + Letterpress Printer

Toronto, ON

Specializing in hand lettering, logo design and letterpress, designer Belinda brings paper to life. Best known for her hand drawn simplicity, effortless aesthetics and love for quality paper textures, Belinda brings the essence of brands into the three dimensional. Not long after graduating from Ryerson University in 2010, Belinda started her own studio. Her work has been featured on Creative Blog, Design* Sponge, Buzzfeed and Design Work Life.

 

Where did the inspiration of your business stem from?

I first stumbled across the printing technique of letterpress when I came across a creative rut in my own design career. Despite working for myself as a designer, somehow, I fell out of love with what I was doing and needed a new resurge of excitement and adventure! I had always outsourced my print work for my clients, but when I took the jump and decided to purchase a 1912 antique letterpress, I had no other choice but to teach myself how to print! I guess you could say the inspiration to my letterpress stationery line came out from my own boredom and a lack of creativity and I’m so glad to have found a new love in life!

I guess you could say the inspiration to my letterpress stationery line came out from my own boredom and a lack of creativity and I’m so glad to have found a new love in life!

Belinda L., Belinda Love Lee Paperie, Designer & Letterpress Printer

Toronto, ON

What is the best part of what you do and why?

The best part about what I do is that I get to be hands on and actually create things away from the computer. It gives my brain and eyes a break from the screen but also gives my hands a tactility that most others don’t get to experience! With letterpress, because it’s an antique way of printing, there’s always trial and error, one day your prints might work beautifully and the next, it might be a total disaster, but I kind of like the unpredictable and challenge of it all!

What are your goals for the next five years?

My goal is to continue to grow my stationery line, hopefully getting into big trade shows which will catapult my line to be carried internationally! That would be the dream!